Simply put, educational marketing works because it builds trust, which is huge in today's business world where consumers are growing increasingly skeptical of overtly "salesy" approaches. Gone are those days when results used to be based on ads alone. Today, people are well-informed, and before buying, they research widely. Value-acquiring customers have faith in themselves, and companies should want to educate and help them in this endeavor.

Informed customers make better decisions; companies that help their audience understand their options can, therefore, earn trust and drive sales.